Lessons from an Email Service Outage: Understanding Storage Failures and Building More Resilient Systems
Reliable email infrastructure is something most people rarely think about—until it stops working. For businesses, developers, and everyday users, email is a critical communication tool. When an email service experiences downtime, it can interrupt workflows, delay important messages, and create uncertainty for users. On October 7, 2025, an email service provider experienced a temporary disruption […]
The Complete Guide to Running an AI Visibility Audit for Your Brand (Beyond Traditional SEO)
Artificial intelligence is quietly reshaping the way people discover brands. Instead of clicking through ten blue links, users now ask tools like ChatGPT, Google AI Overviews, or Perplexity direct questions — and receive instant, summarised recommendations. But here’s the real question: Is your brand being recommended in AI-generated answers? If not, you’re missing a growing […]
How to Optimise Your Google Business Profile for Stronger Local Visibility
If you run a local business, your Google Business Profile (GBP) can be one of your most powerful digital assets. When properly optimised, it can help your company appear in Google Search, Google Maps, and even AI-generated answers that highlight nearby businesses. But simply claiming your listing isn’t enough. To stand out in competitive local […]